As we move through this ever-changing era of new media marketing, many businesses are innovating with the latest and greatest of tech strategies to reach their customer bases. Certainly geo-targeting and push notifications are significant mobile marketing tactics. Smart business owners, however, maintain that SMS marketing is still at the top when it comes to affordability and ubiquity. Here are five of the best techniques for maximizing your returns with mobile text marketing.
1) Create Timely Content
Reach your customers when they’re open to hearing from you, and hence more likely to respond. Find out what your clients value at any given time, and deliver offers to them that are relevant and time-sensitive. Existing campaigns that work should not be halted, but it’s always important to find new opportunities to grab hold of both potential and loyal customers based on current trends.
2) Invest in Loyalty
Business owners that provide loyalty programs for long-term customers augment customer relationships while targeting a group that values the company’s products. Not only do companies increase repeat customer sales, they’re also able to analyze repeat customers’ buying habits, making it easier to create targeted product promotions. Create exclusive VIP clubs and promotions to make loyal customers feel special. Loyalty lists don’t have to be that large to be profitable either: many businesses make their bread and butter off of a relatively small group of people. Recent studies show that twenty percent of customers drive eighty percent of sales. Target your repeat and long-time customers to make sure they feel appreciated and valued.
3) Contests & Sweepstakes
Make it simple for customers to enter into contests and sweepstakes through a text message. These days no one wants to hassle with filling out a form when a simple message will suffice. SMS accessed contests make the process easier on your clientele, while offering potentially valuable opportunities for customers to engage with your brand. Contests and sweepstakes are great incentives for opting in to a marketing list.
4) SMS in Multi-Channel Campaign
Multi-channel campaigns often overlook the opportunities available through the SMS channel. Mobile marketers know the truth: since SMS is a built-in feature of every mobile device, and everyone has cellphones nowadays, why not take advantage of this channel? User data can be accessed seamlessly, and 95% of text messages are opened by mobile users. Include a call-to-action in the SMS-arm of your campaign, and provide ways for users to sign up for other offers to maximize the value of your advertising. Offer text messaging opt-in opportunities through other platforms, with special incentives for opting-in.
5) Foster Interaction
If consumers agree to allow texts and calls to their personal phone, they expect something valuable in return. Think of exclusive offers, easy ways to purchase or ask questions, customer surveys to improve overall products and services, and other valuable information relevant to the consumers. The more positive interaction with customers, the more brand loyalty and potential sales your company will foster.
Follow these five strategies in your next text marketing campaign, and discover which work best for your consumer base. And remember, setting up a text message campaign is extremely easy, but reaching customers via text messaging is even easier.