One of the biggest challenges of coming up with awesome SMS Marketing messages every single day is...well...coming up with awesome SMS Marketing messages every single day. What used to be exciting becomes a grind, and the temptation to just throw out something uninspired can become overwhelming. When you're in that space, consider some of these techniques to get reinspired for SMS greatness.
- Make Time For SMS "Pencil Tapping"
Because it takes so little time, it's easy to relegate your SMS creativity to the spaces between other tasks. This not only leaves you with insufficient time, but often adds stress and time pressure to the process. Instead, block out time to come up with a week worth of SMS ideas at once...and defend that time as vigorously as any other appointment.
- Protect Your Ideas
Promise yourself you will never cross out an idea during a creative session. Once you've generated ten or twenty, you can then eliminate or change the ideas that weren't right for the job. But if you judge your ideas as you come out, you'll end up judging those ideas before you explore them fully.
- Take a Walk
A little exercise stimulates your brain and gives you time to let your creative side ramble a bit. A quick walk around the block or up and down the stairs at the office can give you that exercise, or you can schedule your devoted creative time for after a workout. If you know that's the schedule, you'll already be noodling during your gym time.
- Focus on the Small
One major roadblock to creativity and motivation is becoming intimidated by the size of the task at hand. If you're having trouble getting started, focus on a small thing -- like a single line or choosing what product to promote -- to get moving. Once you've finished that first task, you'll have established enough momentum to carry you through the rest of the day.
- Cheat and Steal
If you're absolutely out of ideas, churn through your most successful broadcasts for ideas you can reuse and repurpose...of go through broadcasts from merchants you follow, or even your competition. You don't have to reinvent the wheel with every post, and once you've repurposed one broadcast you'll have primed those creative pumps enough to keep going on your own.
What do you do to stay creative when the ideas aren't coming? Tell us your best techniques in the comments below.