Lifecycle marketing refers to existing-customer marketing based on relationship status. This is even more essential in regards to SaaS customers, who renew their subscriptions if they truly love the brand and what said brand does for them. If your customers are SaaS, providing continual value is imperative to avoid unsubscribing issues.
Nurturing customer relationships is about treating each sector or demographic differently, i.e. catering to their specific needs. With that in mind, check out a few excellent mobile tactics designed to help maintain relationships with customers:
Sending texts to customers keeps your business fresh in their minds, but be careful not to overdo it. Think alerts about special promotions and discounts, opportunities to receive more information about product updates, etc.
Winning free stuff never gets old, and offering customers the chance to win a valuable product or service helps them feel part of your community and increases the chances of them “talking up” your brand, such as through social media outlets.
Surveys and Polls
A way to obtain quick feedback from customers, set up surveys and polls so customers can respond instantly via mobile devices. By you wanting their feedback, they’ll feel appreciated, which helps build brand loyalty. It’s also a great way to get to know your customers better.
As previously touched on, social media platforms provide an excellent way to engage customers and develop a dialog. Take full advantage of customers’ willingness to discuss your brand over social media by making it easy for them to comment, share, and post about your business.
Location-based mobile marketing technology is increasingly utilized, as helping customers buy something they want at the right time cannot be emphasized enough. When customers are within reach of your location, try sending texts about special promotions and discounts.
Offering promotions that provide real value to your existing customers is yet another way to ensure they patronize your business again and again. Make it even more worth customer while by offering benefits for referring friends or recommending your products and services over assorted social media platforms. Take it another step further by enticing VIP customers with the chance to enter your “insider group.” Your most loyal brand advocates, provide such customers with your very best promotions and discounts...they’ll definitely come back for more.
Determining your mobile ROI isn’t terribly difficult so long as you keep track of how many customers respond to your messages and what they spend on your brand on average. This results in a solid demographic and a psychographic understanding of your customers, which is always helpful in regards to future campaigns.