Obama's texting efforts:
Many young consumers have grown accustomed to ordering cellphone ringtones via text message. Text a certain keyword to a specific number, and the transaction begins. Barack Obama is reaching out to potential voters in the same demographic with a different message: "Text HOPE."
Obama advertisements broadcast on youth-oriented radio stations in most of the states holding caucus-style elections on Super Tuesday highlight the campaign's unorthodox approach to voter outreach and mobilization. And the ads underscore one of the campaign's overarching strategies: the belief that increased voter turnout redounds to the Illinois senator's benefit.
More at The Wall Street Journal.
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