Nielsen: Improved Recall, Comfort With Mobile Ads

Promising results:

A NEW REPORT BY NIELSEN Mobile suggests that consumers are gradually warming to mobile advertising. Among the findings: nearly one-quarter of all U.S. mobile subscribers (23%) say they have viewed mobile advertising in the last 30 days.

The Nielsen study also found the number of mobile data users who recalled seeing advertising jumped 38%--from 42 million to 58 million between the second and fourth quarters of 2007.

Furthermore, more than half of mobile data subscribers (51%) who saw an ad responded to it by sending a text-message, clicking on it, or calling a specific number. (Nielsen estimates 199 million Americans use some type of non-voice mobile service from text-messaging to video streaming.)

Read more @ MediaDailyNews

Posted at March 07 2008 03:51:00 PM in Marketing

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