Verizon had a very good February:
Verizon Wireless announced that its subscribers sent and received close to 20 billion text messages in the month of February, just eight months after the operator's first 10 billion-message month, June 2007.
What should you take away from this eye-popping number?
Verizon adds that opportunities for messaging programs and short codes continue to grow, citing the increasing popularity of text-based contests, promotions and opt-in campaigns. "The volume of text messages being sent and received by Verizon Wireless customers is growing exponentially," said Verizon chief marketing office Mike Lanman in a prepared statement. "Whether it's sports scores, news updates, the latest weather forecast, or the 'joke of the day', text messages are a tremendous way for anyone to stay on top of what's happening in the world.
Read the whole thing at Fierce Mobile Content.
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