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April 03, 2008

28 Million Mobile Subscribers Responded to At Least One Mobile Ad

Wondering if consumers are ready to listen your mobile marketing efforts? Wonder no more:

According to a new report from The Nielsen Company, twenty-three percent (58 million) of all U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 days.  Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days say they responded to a mobile ad.

Much more over the Research Brief blog.

Posted at 02:14:58 PM in Marketing

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