Texting Is "The Best Format" For Mobile Advertising

First, let's dispense with the bad:

Most forms of mobile advertising are still annoying to a sufficient number of people to engender caution, according to a report by analyst group Forrester.

But there is a silver lining:

Anyway, Forrester claims that SMS is the most effective form of marketing because of the way people use their handsets, saying “text messaging is more likely to be successful than mechanisms involving mobile data, including couponing and [two-dimensional bar] codes”. The recommendation is to combine text messaging with out-of-home, or things like send-to-a-friend messages and referral incentives.

Read more at mocoNews.