Tom Limongello asks a very important question:
FOR YEARS, THE MOST POPULAR content viewed by mobile web browsers has been weather, news, and sports. But how is this changing and what is the next wave of mobile content?
And the answer is?
So where is mobile content going? The answer is deeper and richer. Where mobile content used to just be about the headlines, publishers are now providing a richer experience. Instead of just offering the latest headlines, news sites are providing video clips, image galleries, and deeper coverage of critical issues such as political primaries.
Let's take ESPN for example, sports fans can still get real-time scores and stats but now they also have one-touch access to other ESPN content like news, columnists, Gamecast, and videos as well as customizable information about your favorite teams, players, columnists and news topics.
Local content also becomes more relevant as mobile local search evolves and content is more accessible off-deck through sites like Google News. Now, mobile consumers can get not just national headlines, but find out what is happening in news and sports in their own home towns. Another great example of accessible mobile local search is New Jersey Transit which has a very user-friendly and lightweight mobile site that provides easy-to-use station and train schedule information for commuters on the go.
Read more at Online Media Daily.
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