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September 19, 2008

Getting The Nielsen Edge In Mobile Marketing

The Nielsen Company revealed today their new Mobile-PRIZM, an original product offering that “combines the company’s consumer segmentation and mobile media targeting tools, thereby helping advertisers target mobile audiences more effectively.”

The new tool brings together the resources of Nielsen Mobile, the world’s largest independent provider of syndicated consumer research to the telecom and mobile media markets, and Nielsen Claritas, the premier provider of intelligent marketing information and target marketing services.

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Posted at 11:46:00 AM

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