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Hothand Wireless, which provides “recreation” information to mobile devices, is adding ten university partners to its service, including Georgia Institute of Technology, Ohio State University, and Stanford.
In other words, mobile marketing is taking its potential right to its natural born audience: youth.
IAB SmartBrief | 09/17/2008
Revenue from mobile advertising will reach nearly $2 billion in the U.S. by 2012, according to a new study from market research firm Frost & Sullivan, a finding that prompted the report's authors to warn that providers must remain mindful of subscribers' privacy rights. "Although advertisers will want to delineate their target audience by demographics, location, handset and other parameters, mobile operators should be cautious while providing information to preserve their subscribers' privacy," the report said. MediaPost Communications (09/16)
SUNNYVALE, Calif. & ATLANTA, Sep 16, 2008 (BUSINESS WIRE) -- SMS text message voters at the Cellular Telecommunications Industry Association (CTIA) Wireless I.T. & Entertainment industry tradeshow in San Francisco have "elected" Barack Obama the next President of the United States. Using the mBlox mobile transaction network and mobile technology provided by Local Solutions Network (LSN), participants from around the country used the power of text messaging to cast their vote. Attendees cast their ballots by texting "McCain" or "Obama" to the short code 2VOTE (28683) to take part in this election. Obama captured 56.2 percent of the vote which was conducted September 10-12.
IPHONE VS. ANDROID
Wednesday, September 24, 2008, 7:30 - 10:00 am
New York, CresaPartners Executive Center - 100 Park Ave. 24th Fl.
Mobile phones are getting smarter and the industry bigger as Google is taking on the iPhone. That spells opportunity for the digital media industry.
iBreakfast presents Android Vs. iPhone - The Future of Mobile Advertising.
Listen, watch & learn as our great panel of mobile and advertising experts discuss the future of the mobile phone and how the different formats will play out in the war for profits.
SPEAKERS:
David Berkowitz, 360i.com
Larry Reich
Lubna Dajani, Mobile Mondays, NJIT
Jon Lumerman, EarthQuake Media
The Nielsen Company revealed today their new Mobile-PRIZM, an original product offering that “combines the company’s consumer segmentation and mobile media targeting tools, thereby helping advertisers target mobile audiences more effectively.”
The new tool brings together the resources of Nielsen Mobile, the world’s largest independent provider of syndicated consumer research to the telecom and mobile media markets, and Nielsen Claritas, the premier provider of intelligent marketing information and target marketing services.
There was an interesting survey conducted by ABI Research recently that pointed out that SMS marketing’s level of responsiveness can often be improved through the use of incentives.
The results of the survey suggest 37% of those who have received text message-based advertising have indicated they are more likely to respond to advertising in a text-based marketing message if they are offered an incentive such as a retail coupon or free song or ringtone, compared with only 11% who indicated that such incentives would not have any impact.
I
always feel “smart” after watching National Geographic. Now, instead of
feeling like a juvenile goof playing games on my mobile, perhaps I can
feel a little smarter on my cell now too.
As it turns out, National Geographic Ventures has announced the formation of a mobile division.
Naturally, for companies like National Geographic, it’s all about distributing content. “With the launch of National Geographic Mobile, we are pleased to partner with leading carriers and global handset manufacturers, aggregators and developers to share our library of award-winning photos, video and new properties,” the company’s Ted Prince stated.
BELLEVUE, WA, Sep 11, 2008 (MARKET WIRE via COMTEX) -- UIEvolution (UIE), a global leader of digital multimedia publishing software, today announced a partnership with Millennial Media. The joint solution will integrate UIEvolution's universal publishing service, UIE Blender(TM), with Millennial Media's premium MBrand network. UIE Blender powers universal publishing of rich content and services to wireless Internet browsers, rich downloadable applications and the iPhone bringing Millennial's advertising service to users any time, on any device and from any place.
Time Warner Inc.'s CW Network will be promoting its highly anticipated “90210” series comeback on mobile.
The CW will offer consumers custom 90210 mobile content downloads such as ringtones, videos and images.
Read more @ Mobile Marketer.
