There was an interesting survey conducted by ABI Research recently that pointed out that SMS marketing’s level of responsiveness can often be improved through the use of incentives.
The results of the survey suggest 37% of those who have received text message-based advertising have indicated they are more likely to respond to advertising in a text-based marketing message if they are offered an incentive such as a retail coupon or free song or ringtone, compared with only 11% who indicated that such incentives would not have any impact.
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