It's great to see the big brands continue the foray into mobile.
The latest? None other than Nestlé.
Nestlé’s Arrowhead water used a mobile sweepstakes to build awareness around its association with Universal Studios’ The Mummy and to build a database of consumers to remarket to. Signs at convenience stores nationwide asked consumers to text to enter the sweepstakes to win an action packed day at Universal Studios Hollywood, CA and an ARCO gas card.
Upon completion of the campaign, a survey was conducted and found that 44 percent of the opted in consumers will consider buying Arrowhead products after seeing and participating in the promotion.
Also, 25 percent felt more favorable about the brand after seeing the promotion.
Lastly, 38 percent have already bought Arrowhead products because of the promotion.
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