Each day, the American consumer is exposed to thousands of advertisements, but how many of those do they actually recall? A recent Mobile Response Survey found that mobile/SMS marketing recall rates were extremely high compared to other forms of media.
Some key findings:
Of the respondents that received mobile marketing messages within the
past year, more than half recalled at least one brand.
96 percent remembered the promotion's call-to-action and more than a third reported that the promotion made them more likely to buy the brand's product/service.
37 percent told a friend about the message and 6 percent forwarded the promotion to a friend.
96 percent remembered the promotion's call-to-action and more than a third reported that the promotion made them more likely to buy the brand's product/service.
37 percent told a friend about the message and 6 percent forwarded the promotion to a friend.
58 percent of consumers are interested in
receiving mobile coupons.
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