UPDATE: Mobile Advertising & Analytics White Paper On Track; Release Next Week

The press and positive response to my upcoming white paper on mobile advertising has been overwhelming. Over 100 practitioners and professionals have already signed up to download the white paper, confirming my view that mobile advertising is a market waiting to happen. The impetus clearly came from major brands and agencies that got in on the ground floor with mobile marketing campaigns as early as 2000, but the real action will start when the Long Tail of advertisers gets on board.

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