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November 21, 2008

bCODE Enables Pilot Mobile Loyalty Marketing for Harrah's

bCODE enables Pilot Mobile Loyalty Marketing for Harrah's Operating Company, Inc. bCODE, a leading global provider of end-to-end mobile marketing services, today announced a pilot mobile-marketing program for Harrah's Operating Company, Inc., the world's largest provider of branded casino entertainment.

The mobile program, branded T.I.P. (Texting Important People) by Harrah's, is currently being tested at three of Harrah's properties: Harrah's Atlantic City, Harrah's New Orleans and Showboat Atlantic City.

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Posted at 12:00:00 PM in Marketing

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