Electronics retailer Best Buy has seen good results via an iPhone campaign it did targeting consumers listening to music on Pandora’s application for the smartphone.
Pandora claims accelerated user registrations, which have doubled since the launch of its iPhone application on July 11. Best Buy advertised within the application with a sponsorship screen and lay-over ads that brought consumers to the retailer’s landing page without stopping the music experience. The ads averaged 2.5 percent to 3 percent click-through daily.
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