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November 19, 2008

Breaking news: T-Mobile drops double opt-in for SMS

T-Mobile USA Inc., the nation’s third-largest wireless carrier, has dropped its requirement for double opt-in for recurring Standard Rate commercial text messages sent to its subscribers.

The German-owned company was the last holdout from among the five major carriers including AT&T, Verizon Wireless, Sprint Nextel and Alltel to require double opt-in. The double opt-in change was one among many that T-Mobile USA introduced.

Under T-Mobile USA’s old rule, end users who wanted to opt in to a Standard Rate program by texting a keyword to a common short code were required to reply YES to the initial welcome message.

Read more at Mobile Marketer.

Posted at 12:00:00 PM in Mobile Forecasts

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