SMS Dating?
We found this to be an interesting intro to a recent Mobile Insider article: "But you always tell me how well targeted
mobile marketing can be. They are supposed to know where you live, who
you are, and what you want. So why are they sending my possible fiancé ads for dating?" The writer describes a recent rise in SMS ads to his phone for dating - that, "and a lot of satellite TV pitches." At some point in the
future of digital advertising, targeted ads will be de rigeur, and so
legitimate, non-paranoid-fiancee questions will arise about who sends
us what kinds of pitches. But this clearly
is not the case in the fledgling SMS ad world. Companies like 4Info,
ChaCha, MoVoxxx, and Limbo (the inventories I played around in) still
look a lot like early search ads, very generic DM inventory served
across joke lines, stock tickers, and trivia contests. Read more via the link at the top.
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