With the economy continuing its downward
spiral, marketers, brand managers and their agencies are looking for
ways to cut budgets for the remainder of 2008 and into 2009.
Looking at mobile in particular, eMarketer
reports that U.S. advertisers spent $878 million dollars last year on
mobile advertising, and that figure is expected to jump to $1.7 billion
in 2008. Although this number is still relatively small compared to
online ad spending, which reached $21.1 billion in the U.S. in 2007, it
represents a great opportunity for mobile marketing companies that
clearly understand the market and best practices associated with this
medium.
Read on as MediaPost gives a great overview of the best practices and tips for the most successful mobile campaigns.
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Ez Texting provides refreshingly simple, surprisingly affordable SMS Marketing services.
Try Ez Texting for free - it only takes 60 seconds to get started.
← Return To Blog Home
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Why Turn To Mobile In A Down Economy?
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