Kraft Foods, the world’s No. 2 food company, has launched a new iPhone and iPod touch application that offers consumers access to food and meal-planning ideas.
Called the iFood Assistant, the app can be downloaded from the Apple App Store for installation on any iPhone or iPod touch. The app targets consumers on the go looking for recipes. “Our goal is to help make consumers’ lives easier by helping them find the perfect food idea for any occasion, create quick shopping lists and find the nearest grocery store – all just a finger-tap away,” said Ed Kaczmarek, director of innovation for new services at Kraft.
Read more here.
Comments