Marriott International Inc. claims more than $1.25 million in gross revenue in the first 100 days since the hotel chain introduced direct mobile Web bookings.
Ease of making reservations on mobile as well as the recent snow and ice storms nationwide upsetting air travel plans are said to have helped spur the use of Marriott Mobile.
With this new functionality, Marriott joins hotel chains such as Best Western and Starwood Hotels & Resorts that let consumers make reservations on mobile.
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