It is promising to see mobile donations covered more and more in the news. Below is the latest from the Washington Times.
In a 2008 Super Bowl ad, NFL golden boy Tom Brady asked nearly 100 million viewers to text "FIT" to donate $5 to the United Way. About 25,000 people responded, raising $10,000.
Now imagine if President-elect Barack Obama had been able to ask the 100,000 people who showed up at his rally in St. Louis in October to give $5 or $10 with a simple text. It's another technology political campaigns are eager to tap into as a new way to raise money.
Mobile giving is currently limited to nonpartisan, charitable organizations, such as the United Way, and politicians must clear a few technical and regulatory obstacles. But that could happen before the next presidential election.
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