Advertisers are ramping up SMS short code marketing, according to a new Nielsen Mobile report.
President-elect Barack Obama’s text message revealing his pick for vice president remains the most notable example of short code marketing in the U.S., but according to a report by Nielsen’s Telecom Practice, Americans should expect to see more text message marketing in the future.
“The expansion of short code marketing depends largely on the ability of advertisers and their agencies to use this medium in an interesting and compelling fashion,” said Nic Covey, Chicago-based director of insights for Nielsen. “The text-message audience is there, it’s now up to marketers to create a reason that consumers would want to relate to them through such a personal and immediate medium.
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