Our friends at Mobile Marketer have the scoop:
Wal-Mart Stores Inc., the world’s largest retailer, is taking its cost-savings message to another interactive channel with the launch of its Walmart Holiday Mobile Alerts program.
The mobile effort, introduced without fanfare, targets shoppers with the promise to deliver them early news of bargains in-store or online at Walmart. It is also an opportune attempt by Walmart to build a database of mobile consumers for marketing offers and deals.
“It’s your opportunity (to save money) calling,” says the callout on the Walmart Holiday Mobile Alerts page on http://www.walmart.com. “Now there’s a new tool for saving money – your mobile phone,” the copy reads. “Sign up for Walmart Holiday Mobile Alerts and you can be among the first to hear about special savings.”
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