There's a new sheriff in town:
The Mobile Marketing Association (MMA) announced Monday that its Board of Directors has named mobile industry veteran Mike Wehrs
as President and Chief Executive Officer (CEO) of the association,
effective immediately. In his previous role as Vice President of
Industry Affairs and Evangelism at Nuance Communications, Inc., Mr.
Wehrs was responsible for the company’s overall mobile business
strategy, product strategy, industry and public policy and a key member
of the mergers and acquisitions team. As President and CEO of the MMA,
Mr. Wehrs will continue to promote its charter to build a sustainable
ecosystem for the mobile marketing industry globally, focusing on
delivering benefits to MMA members, establishing guidelines and best
practices for future growth, and driving mobile adoption worldwide.
Read the full release here.
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