There's nothing like a 2008 year-end review of mobile to start off the New Year! Our friends at Mobile Marketer have the full report:
Many people would agree that 2008 marks a change in the way information is consumed. The mobile phone is at the forefront of that change, as it has evolved as the most personal device.
With companies like Sears, Target, Coca-Cola, Pepsi Dolce & Gabbana and even Santa Claus adding mobile to their marketing mix, the channel has finally started to gain wider acceptance. Let’s take a look at some of the most notable campaigns of 2008.
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