Mobile Marketers Target Receptive Hispanic Audience

A new report from Ad Age reveals the recent rise and success in marketing to Hispanic's via SMS:

Hispanics, the country's largest and fastest-growing ethnic minority, are becoming a sought-after target for mobile advertisers as brands connect the dots between the group's receptiveness to advertising and its heavy mobile usage.

Telecommunications and automotive advertisers have led the way in pitching to Hispanics through mobile, but other categories are joining the fray. Brands including Continental Airlines, General Mills, Sears, Kmart and Tag Heuer will be working in the first quarter to launch Latino-centric mobile campaigns.


Read the whole article here.

Posted at January 26 2009 12:00:00 PM in Culture, Mobile Forecasts

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