MediaPost's Marketing Daily predicts a big jump in mobile shopping:
For the vast majority of shoppers, the heady
concept of "mobile apps" translates into calling your sister for a
second opinion before actually buying that new coffeemaker. But a new
study from ForeSee predicts rapid changes as consumers become more
adept at using their smartphones while out shopping.
At this point, only 29% of online shoppers use their phone to help make shopping decisions, although 91% own cell phones. And of those who have used them, 72% call someone and ask for an opinion, while 40% say they photograph the product they are considering and email it to someone for feedback.
A much smaller group--24%, or about 7% of the total respondent pool--use the phone to go online and compare prices. And 15%, or 4% of the total, use their phone to search product reviews. ForeSee, which studies e-tailers and online customer satisfaction, expects those numbers to at least double in the year ahead.
Read the whole article here.
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