When Big City's Burrito's Denver area outlets launched a mobile coupon campaign they had no idea how successful their marketing effort would be:
The chain’s metropolitan Denver area outlets mailed coupons to select residents offering a free burrito for texting in to a short code. What happened next at the three Big City Burrito restaurants is word of mouth at its best and mobile at its most enticing.
“Customers lining up to buy a burrito found out from others about the free offer, stepped out of line, texted and then stepped back into line,” said John Besley, owner of Money Mailer of Metro Denver.
Big City received 255 opt-ins in a week, leading to the launch of a mobile database.
These opted-in consumers have given permission to receive timely offers of discounted meals at Big City Burrito restaurants in the Aurora, Thornton and Westminster areas in the metro Denver.
Such was the effectiveness of this campaign that the offer had to be modified from a free burrito to buy-one, get-one free.
“Customers lining up to buy a burrito found out from others about the free offer, stepped out of line, texted and then stepped back into line,” said John Besley, owner of Money Mailer of Metro Denver.
Big City received 255 opt-ins in a week, leading to the launch of a mobile database.
These opted-in consumers have given permission to receive timely offers of discounted meals at Big City Burrito restaurants in the Aurora, Thornton and Westminster areas in the metro Denver.
Such was the effectiveness of this campaign that the offer had to be modified from a free burrito to buy-one, get-one free.
Read more at Mobile Marketer.
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