We recently published a new white paper over at Ez Texting, entitled Mobile Marketing With Text Messaging. Check it out or download a PDF copy. Here's an excerpt:
The prospect of launching your first mobile
marketing campaign can be downright scary. Mobile is a new platform,
with new conventions, new language, and new metrics. Perhaps you’ve
read a white paper in the past. It was probably dozens of pages long
and filled with incomprehensible jargon. It discussed mobile marketing
campaigns that promised paradigm shifting results. The only problem
with the paper was that the campaigns it spoke of were dauntingly
complex, and they seemed to rely on technology that has yet to truly
arrive. Moreover, they were expensive, and they necessitated that you
put your business in the hands of an expensive marketing firm.
We understand where you are coming from. And that is why we put
together this Ez Guide To Mobile Marketing With Text Messaging.
Read the entire white paper at Ez Texting.
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