TechCrunch has the details on AdMob's effort to allow iPhone App developers to devote part of their inventory to promoting other apps:
With more than 20,000 apps available for the iPhone, standing out from the crowd is becoming harder and harder for app developers. There are only so many slots in the the top apps lists in the iTunes Store. Discovering new apps is becoming a real problem. But what if apps started cross-promoting other apps, just like they do on Facebook?
AdMob, which claims to be the largest mobile ad network on the iPhone covering more than 1,000 apps, will be launching an iPhone App Exchange by the end of this month for any developer who is already part of its ad network. AdMob currently shows ads across 7.2 million iPhones. Developers will be able to volunteer a portion of the ad inventory on their apps to go towards promoting other apps. In return, their apps will be promoted on other apps in the network. Depending on whether monetization or distribution is more important to them, they will be able to adjust the settings on their AdMob account accordingly.
AdMob, which claims to be the largest mobile ad network on the iPhone covering more than 1,000 apps, will be launching an iPhone App Exchange by the end of this month for any developer who is already part of its ad network. AdMob currently shows ads across 7.2 million iPhones. Developers will be able to volunteer a portion of the ad inventory on their apps to go towards promoting other apps. In return, their apps will be promoted on other apps in the network. Depending on whether monetization or distribution is more important to them, they will be able to adjust the settings on their AdMob account accordingly.
Read more @ TechCrunch
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