Playboy's South By Southwest Party Goes Mobile
For the 10th Annual Late Night Bash at SXSW, event sponsor Playboy spiced things up with some 'uncensored' text-to-screen:
“The idea with Mozes’ photo-to-screen technology at this particular event [was] that the photos will be a little more interesting at this event than you might see posted up at a stadium football game,” she said. “We won’t be censoring, so it should be pretty entertaining.”
The short code for the Playboy-sponsored party was C3SXSW. There were two screens for viewing the mobile pictures sent in to Mozes, one large screen in the main room and a smaller plasma screen in the VIP room.
“We wanted to keep the short code simple, because it will be a very late night and the beverages are complimentary, so we wanted to make it as easy as possible for everyone to submit photos,” Ms. Hickey said. “Music and technology are intertwined in today’s industry.
The short code for the Playboy-sponsored party was C3SXSW. There were two screens for viewing the mobile pictures sent in to Mozes, one large screen in the main room and a smaller plasma screen in the VIP room.
“We wanted to keep the short code simple, because it will be a very late night and the beverages are complimentary, so we wanted to make it as easy as possible for everyone to submit photos,” Ms. Hickey said. “Music and technology are intertwined in today’s industry.
Read more @ Mobile Marketer.
Comments