Notice the back cover of the April 27 issue of Fortune magazine? It’s
one of the smartest print ads created in a long time. And it’s one
reason why the BlackBerry folks can’t gloat anymore.
What's so smart about the ad? App Store, App Store, App Store:
Copy in that ad is entirely devoted to the many applications available in Apple's iTunes App Store. Twelve different applications are highlighted on the iPhone homescreen to reinforce the point that the phone is ideal for small business.
Seven of the featured applications are paid. One of them is the Credit Card Terminal. For a $49.99 download, users can turn their iPhone into a mobile credit card terminal and accept customer payments while on the move.
Apple iPhone ad
Another application is the $6.99 Print & Share. IPhone users can wirelessly access email attachments, photographs and other documents that are on their computer and print them directly from their device to a local printer.
Seven of the featured applications are paid. One of them is the Credit Card Terminal. For a $49.99 download, users can turn their iPhone into a mobile credit card terminal and accept customer payments while on the move.
Apple iPhone ad
Another application is the $6.99 Print & Share. IPhone users can wirelessly access email attachments, photographs and other documents that are on their computer and print them directly from their device to a local printer.
Visit Mobile Marketer to learn more and view the ad.
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