CTIA Panel: Mobile Marketing Campaigns Outperform

A panel at this week's CTIA show in Las Vegas stated something that our customers at Ez Texting know all about:

Mobile campaigns are consistently outperforming online and other channels, according to a panel at the CTIA Wireless 2009: Mobile Life conference.
...

Mr. Katz said that ad campaigns are achieving higher CTRs on mobile than PC, and the time spent engaging with brands tends to be more robust on mobile as well.

“Mobile will deliver highly customized experiences that are different from online over time, but today, brands tend to be really happy when they compare the metrics of mobile campaigns to other media,” Mr. Katz said. “Brands are looking for something more robust to impregnate themselves in the psyche of consumers.”

Read more @ Mobile Marketer

Posted at April 02 2009 11:45:48 AM in Marketing

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