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11 posts from April 2009

April 29, 2009

Is Apple Bringing Two iPhones To Verizon?

The other day we learned that Apple is in talks to bring the iPhone to Verizon. Now we hear that they'll be bring not one, but two models:

Verizon Wireless is warming to the idea of an Apple (AAPL) partnership. Verizon Wireless is in talks with Apple to distribute two new iPhone-like devices, BusinessWeek has learned. Apple has created prototypes of the devices, and discussions reaching back a half-year have involved Apple CEO Steve Jobs, according to two people familiar with the matter.

One device is a smaller, less expensive calling device described by a person who has seen it as an "iPhone lite." The other is a media pad that would let users listen to music, view photos, and watch high-definition videos, the person says. It would place calls over a Wi-Fi connection. One of these devices may be introduced as early as this summer, one person says.

While exciting, this just doesn't sound right. As the same article notes just a couple of sentences later, AT&T's current exclusivity period doesn't expire until the end of the year. Perhaps this iPhone lite gets around that, as it would be a 'media pad,' not a phone:

"The media pad category might go to Verizon," said the person who has seen the device. "We are talking about a device where people will say, 'Damn, why didn't we do this?' Apple is probably going to define the damn category."

The new iPhone-like device is slightly thinner and smaller than the existing iPhone, people say. The reason the device is much cheaper than existing iPhones is that it relies on a so-called system on a chip, which incorporates many types of chips and drives down the cost of silicon in such devices, says one source familiar with the design. This new chip could also potentially be used in the media pad. "It will have a much lower cost that will blow away the margins on the BlackBerry and the iPhone," the person says.

Read it all at BusinessWeek and decide for yourself.

April 28, 2009

What Is Mobile Marketing?

Mobile A lot of people toss around the term mobile marketing without really, truly understanding what it means. The Wikipedia entry on mobile marketing even reminds us that up until very recently, mobile marketing actually meant something else - "marketing in a moving fashion - for example - technology road shows or moving billboards."

We're definitely not talking about moving billboards here. So what are we talking about? A month ago, Ez Texting looked at that question from the perspective of the uninitiated. We came up with a simple, straight-forward answer that anyone can understand: Mobile Marketing is, simply put, the practice of extending your marketing efforts to mobile devices.

Let's go a little further and define the different kinds of mobile marketing:

  • Advertising on the Mobile Web – Many prominent websites now offer custom tailored sites for mobile phones, via WAP, and specially designed iPhone or Blackberry sites.
  • Bluetooth/Infrared – In recent years a number of brands have rolled out Bluetooth and infrared marketing campaigns. In a typical scenario, a street advertisement will offer consumers the opportunity to receive marketing content wirelessly at the ‘hotspot.’
  • Location Based Advertising – Many mobile phones are equipped with Global Position System receivers.
  • Multimedia Message Service (MMS) – Most mobile phones support multimedia messages, which can contain text, sound, images, and even video.
  • Mobile Search – Marketers familiar with Cost Per Click (CPC) search advertising programs such as Google AdWords, may be aware that these programs are now available on the mobile web.
  • Mobile Gaming –  Some firms have begun to advertise within freely available games.
  • And last, and certainly not least - Mass Text Messaging - Your company can send hundreds to hundreds of thousands of text messages for pennies a piece to your customers, offering coupons, contests, and more

There are many different approaches to mobile marketing. Each has its advantages and disadvantages. To learn more about mobile marketing, check out The Ez Guide To Mobile Marketing With Text Messaging.

April 27, 2009

Verizon Is In Talks To Sell The iPhone

Iphone-on-verizon It would be at least a year off, but USA Today is reporting that Apple and Verizon have been talking about bringing the iPhone to Verizon's 80 million customers:

Verizon (VZ) and Apple (AAPL) are discussing the possible development of an iPhone for Verizon, with the goal of introducing it next year, people familiar with the situation say.

It would mark the first time Apple has produced a version of the iPhone for a CDMA wireless network, which is different from AT&T's GSM technology. Vodafone, co-owner of Verizon Wireless, already sells the iPhone in Europe.

The New York-based telecom entered into "high-level" discussions with Apple management a few months ago, when CEO Steve Jobs was overseeing day-to-day business, these sources say. They declined to be named because they aren't authorized to speak publicly.

Assuming Apple decides that its worth it to produce a CDMA model (which at about 375 million global subscribers doesn't come close to GSM's 2.5 billion or so subscribers), then the biggest loser will of couse be AT&T:

Regardless, Entner says, Apple would likely maintain ties with AT&T. The biggest winners, by far, would be consumers, he says.

"They could pick the network they wanted to use: AT&T's or Verizon's," he says. "It would finally give consumers choice, and choice is a good thing."

Entner says Verizon would fare well in that fight. While AT&T's 3G network is "somewhat faster," he says, Verizon's network "is generally perceived to be better in terms of reliability."

The biggest loser? "AT&T," Entner says. "It would be a reversal of fortune, because a lot of people who have been disappointed in AT&T's network but love the iPhone would probably" jump to Verizon.

Apple would also benefit, he adds, "because that means they'd have to buy a new iPhone."


Read more @ USA Today

April 23, 2009

Mobile Coupons At The Fuel Pump

What better place than at the fuel pump to entice a bored consumer with a mobile coupon:

Out-of-home digital networks are going interactive. A number of advertisers including Carl's Jr., Redbox (a movie redemption company) and Universal Pictures, are combining digital ads at the gas pump with mobile coupons. Since Outcast launched its mobile platform in March 2008, the fuel pump network in nine markets has delivered more than 25 million SMS coupons.

Viewers at the gas pump participate in the mobile campaigns by responding to test message calls to action or by entering their mobile number online in order to download content, register for sweepstakes or receive customized coupons, even driving directions.

According to Outcast, average redemption rate has exceeded 25 percent.

Read more @ MediaWeek.
Learn more about mobile coupons @ Ez Texting.

April 22, 2009

Text Messaging Commentary In The Movie Theater

Switched has the story on an interesting new SMS application from a company called MuVChat:

At MuVChat screenings (currently only in St. Charles, Illinois), ADD-afflicted Gen Y-ers and Millenials can text their thoughts and heckles to a central number, and then the comments are displayed via a live scrolling feed at the bottom of the screen. So far, the screenings have been cult comedy neo-classics like 'Zoolander' and 'Office Space,' but there have been calls for torture-inducing screenings of Mariah Carey's 'Glitter' and the Ben Affleck/J. Lo opus, 'Gigi.' According to Heald, most people at the screenings send about 40 comments per movie. An example comment? During 'Zoolander,' one commenter wrote, "I want a comb-over like Trump." Now, imagine 8,000 snarky comments popping up on the screen during a film (we're estimating an audience of 200).

Read more @ Switched

April 21, 2009

Apple And AT&T Push The iPhone To The Corporate World

Notice the back cover of the April 27 issue of Fortune magazine? It’s one of the smartest print ads created in a long time. And it’s one reason why the BlackBerry folks can’t gloat anymore.

What's so smart about the ad? App Store, App Store, App Store:

Copy in that ad is entirely devoted to the many applications available in Apple's iTunes App Store. Twelve different applications are highlighted on the iPhone homescreen to reinforce the point that the phone is ideal for small business.

Seven of the featured applications are paid. One of them is the Credit Card Terminal. For a $49.99 download, users can turn their iPhone into a mobile credit card terminal and accept customer payments while on the move.
Apple iPhone ad

Another application is the $6.99 Print & Share. IPhone users can wirelessly access email attachments, photographs and other documents that are on their computer and print them directly from their device to a local printer.

Visit Mobile Marketer to learn more and view the ad.

April 17, 2009

AT&T FamilyMap lets users track their kids and loved ones

This could be great for parents...not so much for teenagers:

AT&T (NYSE: T) has a new service in its portfolio. The so called FamilyMap is designed to allow AT&T subscribers to track their kids and loved ones from a mobile phone or PC. The service relies either on cell tower triangulation or built-in GPS to locate a phone, and BGR reports that it can even active the GPS chip, which is kinda awkward. But that’s not the only strange thing with FamilyMap. Besides the first notification SMS that alerts user that he/she is being tracked, everything else is done in a silent manner, raising tons of privacy concerns…

Read more @ intoMobile

April 16, 2009

Ez Texting Has A Brand New Website!

If you're a regular visitor to Ez Texting you know that we've been sporting the same website for about a year now. Since we launched that website we've added a ton of new features and tens of thousands of new customers. It was about time we updated our look. Check it out @ www.EzTexting.com

April 15, 2009

Tax Day Is Here - In Sweden You Can File By Text Message

It's April 15, which means that many, many unfortunate folks will be standing in line at the Post Office. Is there a better way (aside from procrastinating)? If you live in Sweden there is:

Open a new text message, enter your Social Security number and a security code sent to you by mail, and zip it off to the Department of the Treasury. Your income taxes are now filed.

Sound like a dream? It's not.

This is how lots of Swedish people will file their income taxes in May, as they have for the last five years.

And they even have a short code!

Taxpayers can only sign their forms via text (the number's 71144) if they accept all the Skatteverket's calculations and if--to the great joy of the agency--they renounce all deductions. (Most Swedish taxpayers make few deductions, however, as the rules on deductions are quite restrictive. The most common deduction would be commuting costs, and it can only be made if the cheapest possible way to reach the workplace exceeds $1,000 per year.)

Read the entire article @ cnet.

April 02, 2009

CTIA Panel: Mobile Marketing Campaigns Outperform

A panel at this week's CTIA show in Las Vegas stated something that our customers at Ez Texting know all about:

Mobile campaigns are consistently outperforming online and other channels, according to a panel at the CTIA Wireless 2009: Mobile Life conference.
...

Mr. Katz said that ad campaigns are achieving higher CTRs on mobile than PC, and the time spent engaging with brands tends to be more robust on mobile as well.

“Mobile will deliver highly customized experiences that are different from online over time, but today, brands tend to be really happy when they compare the metrics of mobile campaigns to other media,” Mr. Katz said. “Brands are looking for something more robust to impregnate themselves in the psyche of consumers.”

Read more @ Mobile Marketer