What better place than at the fuel pump to entice a bored consumer with a mobile coupon:
Out-of-home digital networks are going interactive. A number of
advertisers including Carl's Jr., Redbox (a movie redemption
company) and Universal Pictures, are combining digital ads at the
gas pump with mobile coupons. Since Outcast launched its mobile
platform in March 2008, the fuel pump network in nine markets has
delivered more than 25 million SMS coupons.
Viewers at the gas pump participate in the mobile campaigns by responding to test message calls to action or by entering their mobile number online in order to download content, register for sweepstakes or receive customized coupons, even driving directions.
According to Outcast, average redemption rate has exceeded 25 percent.
Viewers at the gas pump participate in the mobile campaigns by responding to test message calls to action or by entering their mobile number online in order to download content, register for sweepstakes or receive customized coupons, even driving directions.
According to Outcast, average redemption rate has exceeded 25 percent.
Read more @ MediaWeek.
Learn more about mobile coupons @ Ez Texting.
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