« Apple And AT&T Push The iPhone To The Corporate World | Main | Mobile Coupons At The Fuel Pump »

April 22, 2009

Text Messaging Commentary In The Movie Theater

Switched has the story on an interesting new SMS application from a company called MuVChat:

At MuVChat screenings (currently only in St. Charles, Illinois), ADD-afflicted Gen Y-ers and Millenials can text their thoughts and heckles to a central number, and then the comments are displayed via a live scrolling feed at the bottom of the screen. So far, the screenings have been cult comedy neo-classics like 'Zoolander' and 'Office Space,' but there have been calls for torture-inducing screenings of Mariah Carey's 'Glitter' and the Ben Affleck/J. Lo opus, 'Gigi.' According to Heald, most people at the screenings send about 40 comments per movie. An example comment? During 'Zoolander,' one commenter wrote, "I want a comb-over like Trump." Now, imagine 8,000 snarky comments popping up on the screen during a film (we're estimating an audience of 200).

Read more @ Switched

Posted at 01:22:35 PM in Film

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e5528cee3888330115703e48d5970b

Listed below are links to weblogs that reference Text Messaging Commentary In The Movie Theater:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

Posted by:  | 

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.