A lot of people toss around the term mobile marketing without really, truly understanding what it means. The Wikipedia entry on mobile marketing even reminds us that up until very recently, mobile marketing actually meant something else - "marketing in a moving fashion - for example - technology road shows or moving billboards."
We're definitely not talking about moving billboards here. So what are we talking about? A month ago, Ez Texting looked at that question from the perspective of the uninitiated. We came up with a simple, straight-forward answer that anyone can understand: Mobile Marketing is, simply put, the practice of extending your marketing efforts to mobile devices.
Let's go a little further and define the different kinds of mobile marketing:
- Advertising on the Mobile Web – Many prominent websites now offer custom tailored sites for mobile phones, via WAP, and specially designed iPhone or Blackberry sites.
- Bluetooth/Infrared – In recent years a number of brands have rolled out Bluetooth and infrared marketing campaigns. In a typical scenario, a street advertisement will offer consumers the opportunity to receive marketing content wirelessly at the ‘hotspot.’
- Location Based Advertising – Many mobile phones are equipped with Global Position System receivers.
- Multimedia Message Service (MMS) – Most mobile phones support multimedia messages, which can contain text, sound, images, and even video.
- Mobile Search – Marketers familiar with Cost Per Click (CPC) search advertising programs such as Google AdWords, may be aware that these programs are now available on the mobile web.
- Mobile Gaming – Some firms have begun to advertise within freely available games.
- And last, and certainly not least - Mass Text Messaging - Your company can send hundreds to hundreds of thousands of text messages for pennies a piece to your customers, offering coupons, contests, and more
There are many different approaches to mobile marketing. Each has its advantages and disadvantages. To learn more about mobile marketing, check out The Ez Guide To Mobile Marketing With Text Messaging.
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