Check out our new case study about Choptank Electric, a non-profit energy cooperative that serves the
entire Eastern Shore of Maryland. The co-op is owned by its members and
provides electricity to more than 52,000 customers. They've partnered with Ez Texting to promote an innovative program that sends text messages to interested customers reminding them to cut back on power usage during 'peak' hours, when wholesale costs are the highest:
The company created an energy-saving initiative called “Beat The Peak." This is how they explained the program to their members: "Beat the Peak" is a voluntary program where members are encouraged to conserve or limit energy usage during peak times. "Peak" times are those when the Cooperative is purchasing wholesale power at the highest prices. By cutting back on the amount of wholesale power purchased during these peak, high-priced periods, the Cooperative can reduce its total wholesale power costs. Reductions in wholesale power costs are passed through directly to the members in our power cost adjustment.
Check out the entire cost effective, environmentally friendly case study @ Ez Texting.
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