Wired has an interesting article about a new service called FarmsReach, which hopes to connect small farmers with restaurant chefs. While the locavore movement has recently taken off, seeing it spread on a wide scale is unlikely, due to the uncertainties of bypassing a traditional food distributer like Sysco:
The current distribution of edibles works the way it does, though,
because it’s brutally effective at reliably delivering low-cost food
all over the country. Sysco, the dominant $13 billion American food
distributor, works and restaurants know that.
“The big problem in small agriculture is supply chain resiliency,”
Croll said. “Chefs order from Sysco because they know, no matter what,
they’ll get their orders or there is an account rep they can strangle.”
FarmsReach wants to make ordering from local, small farms as easy and
reliable as ordering from Sysco. Farmers with smartphones would snap
quick photos of their produce, then upload their products into their
“virtual stalls.” Restaurants could cruise through the vegetables
online and pick what they wanted. It’s a classic farmer’s market with a
Read the entire, interesting article @ Wired, or head over to Ez Texting to read about how Let's Eat, relies on text messaging to streamline the production and delivery of prepared meals to Atlanta-area consumers.