We recently published a mobile marketing new case study @ Ez Texting. We profile a succesful restaurant customer, the Couch Tomato Cafe. Here's an excerpt:
For the past six years, [Couch Tomato Cafe] tried various forms of marketing,
including direct mail, online, local papers, magazines and more. He
found that coupon books such as Val Pack and similar local books worked
best, because you can actually track the results of a certain promotion
to see what works and what doesn’t. With that in mind, Mosmen searched
for other forms of marketing that were easily trackable, which brought
him to Ez Texting.
...
Over the next 6 months, Mosmen sent only a couple texts with general announcements and specials, and saw marginal success. Then, in March 2009 he sent a special offer just for SMS subscribers:
...
Over the next 6 months, Mosmen sent only a couple texts with general announcements and specials, and saw marginal success. Then, in March 2009 he sent a special offer just for SMS subscribers:
*Special Offer* til March 31st; mention text - FREE QUESADILLAS with purchase of any Pizza AND Salad!!
The offer was good for seven days, and the response was excellent. To
track their ROI, Mosmen totaled the number of tickets from Friday of
that week. He estimates they had about 70 extra orders
compared to an average Friday. With an average order value of $15, this
is an excess of $1050! 
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