Nissan has a new car, the Cube, which they have oddly branded as a 'mobile device.' As such it is fitting that they have launched a serious mobile campaign to promote the car:
Carmaker Nissan has launched a campaign that uses the mobile Web, an iPhone app and SMS text messages to promote its new Cube car model.
The first aspect of the promotion incorporates mobile into Nissan’s traditional marketing mix, which includes television, print, direct mail and interactive advertising. Ads encourage consumers to text in to get access to the Cube Mobile Hub, which has unique content such as wallpapers, videos, music, ringtones and a link to Nissan's mobile site. The hub can be viewed at http://www.nissanusa.com/mobicube.
Read more @ Mobile Marketer
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