With the recent pandemic of Swine Flu going around, and the ensuing need to know how you’re affected, we’ve created a new service for cell phone users:

Text PIGFLU to 41411 and we will send updates as news develops about the Swine Flu. The only cost is your cost for receiving regular text messages, and there will be no other billing. We are providing this service in the public interest.

For the past six years, [Couch Tomato Cafe] tried various forms of marketing, including direct mail, online, local papers, magazines and more. He found that coupon books such as Val Pack and similar local books worked best, because you can actually track the results of a certain promotion to see what works and what doesn’t. With that in mind, Mosmen searched for other forms of marketing that were easily trackable, which brought him to Ez Texting.
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Over the next 6 months, Mosmen sent only a couple texts with general announcements and specials, and saw marginal success. Then, in March 2009 he sent a special offer just for SMS subscribers:
The offer was good for seven days, and the response was excellent. To track their ROI, Mosmen totaled the number of tickets from Friday of that week. He estimates they had about 70 extra orders compared to an average Friday. With an average order value of $15, this is an excess of $1050!