Mobile marketing is expected to grow by by 26% in 2009, as overall marketing budgets will fall by 8%. This statistics is even more dramatic when you consider that we are living through the deepest recession in 70 years. Clearly things are moving quickly in the land of mobile marketing. As such, everyday brings another big story from the world of mobile marketing. Yesterday we heard about the new iPhone 3Gs, which will allow transactions inside of Apps. Two weeks ago, Mobile Marketer profiled UAS Properties, an Ez Texting client - they are doing awesome things with text messaging, on the marketing side, and on CRM. Just keeping up with the latest stories - large and small - isn't easy. How do we cut through the clutter? By following these five mobile marketing blogs:
- Mobile Marketer - The coverage at Mobile Marketer is unmatched. They are as close to the bible of all things mobile marketing as you can get. We check their feed constantly. You should do the same.
- Mobile Marketing Watch - The coverage here is a bit lighter, but the quality is high. You'll want to check in at Mobile Marketing Watch at least every couple of days. The stories are in-depth and well written.
- textually.org - Textually is a bit different than the previous two blogs. It isn't exclusively a mobile marketing blog - their slogan is all things texting, SMS and MMS. You'll want to check in here though to learn about all sorts of innovative uses of SMS from around the world. Some of them marketing related, some of them aren't, but they're all good to know.
- GoMo News - We haven't been reading GoMo News as long as we've been following the other blogs on this list, but we've been seeing more and more of their stories linked to on Twitter and on some of the other blogs we follow. They are European based, so the stories tilt to the other side of the Atlantic, but that doesn't make them any less relevant. This is definitely a blog to keep on your radar.
- Twitter Search: Mobile Marketing - OK, so this isn't a blog, but one of the best ways to keep tabs on the pulse of the mobile marketing community is to keep a search up for "mobile marketing" in a client like TweetDeck. You're going to see a lot of the same stories retweeted over and over again, but fight through the clutter...it's definitely worth it.
Bonus: The Boy Genius Report - BGR isn't about mobile marketing; instead you want to check in to follow every last rumor about new mobile phones and other related devices.
Want more? Check out our growing list of Getting Started with Mobile Marketing Guides @ Ez Texting.
You can always follow us on Twitter @ http://twitter.com/eztexting
Did we leave out your favorite mobile marketing blog? Let us know in the comments.
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