July 2009

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July 21, 2009

Visa Europe Testing SMS Transaction Alerts

If you're a Visa cardholder in Europe you'll soon be able to have an alert sent to your phone whenever you make a purchase. While this could become very annoying, it could also be a great way to find out, immediately, if you're card was stolen:

“With Visa’s mobile alert service, we want to offer cardholders the reassurance of knowing, in real-time, exactly where and when their card is being used. If something looks suspicious, this will give them the power to put a stop to any fraud taking place on their cards.”


Read more @ IntoMobile.

July 17, 2009

Mobile Marketing Association Unveils Affiliate Member Program

The MMA recently rolled out a new program for affiliate mobile marketers. OnlineMediaDaily has the details:

Expanding its effort to clean up mobile marketing, the Mobile Marketing Association Wednesday announced a new membership program aimed at affiliate marketers on cell phones.

By joining the program, companies agree to follow the MMA guidelines outlined in its U.S. Consumer Best Practices and Global Code of Conduct. In return, affiliate marketers will receive industry recognition that they comply with the voluntary guidelines promulgated by the MMA. They also benefit from education about recent policy and self-regulatory decisions as well as increased networking opportunities.


Interested in Mobile Marketing Affiliate Programs? Check out the Ez Guide to Mobile Marketing Affiliate Programs.

Visit Ez Texting if you're ready to join our mobile marketing affiliate program.

July 15, 2009

DirecTV NFL Sunday Ticket Coming To Your iPhone

If you subscribe to DirecTV's Sunday Ticket package of NFL games and you own an iPhone you're in luck:

Fans hoping to watch NFL games outside of their local TV market can now plug right into the action on Apple Inc.’s iPhone. According to the company, a wi-fi link or access to a 3G network is required.

With commercial advertisers losing money hand over fist through conventional broadcast means, the new emphasis on mobile coverage for DirecTV is likely just the first step of a greater mobile presence for the future of satellite television service.

Read more @ Mobile Marketing Watch

July 14, 2009

New York Times' Ethicist Explores 'When Texting is Wrong'

To Text or not To Text...in a particular situation is a question the New York Times explores on Moral of the Story, their Ethicist columnist's blog. The issue:

You’re having dinner with your teenage kids, and they text throughout: you hate it; they’re fine with it. At the office, managers are uncertain about texting during business meetings: many younger workers accept it; some older workers resist. Those who defend texting regard such encounters as the clash of two legitimate cultures, a conflict of manners not morals. If a community — teenagers, young workers — consents to conduct that does no harm, does that make it O.K., ethically speaking?


We're not going to reveal all the answers here, but we will post the opening to the argument, which is addressed from a rather philosophical viewpoint:

Seek consent and do no harm is a useful moral precept, one by which some couples, that amorous community of two, wisely govern their erotic lives, but it does not validate ubiquitous text messaging. When it comes to texting, there is no authentic consent, and there is genuine harm.

Neither teenagers nor young workers authorized a culture of ongoing interruption. No debate was held, no vote was taken around the junior high cafeteria or the employee lounge on the proposition: Shall we stay in constant contact, texting unceasingly? Instead, like most people, both groups merely adapt to the culture they find themselves in, often without questioning or even being consciously aware of its norms. That’s acquiescence, not agreement.


From there the Ethicist covers everything from voting rights in colonial Williamsburg to the bizarre BlackBerry messaging induced chaos in the New York State Senate.

Wonder what any of this has to do with text messaging? Head over to the New York Times.

July 13, 2009

Place Buy & Sell Orders On The Nairobi Stock Exchange Via SMS

"Place Buy & Sell Orders On The Nairobi Stock Exchange Via SMS" Sounds like an email scam, doesn't it? Well, it's not. Kenya's stock exchange has just taken a big leap forward:

The Nairobi Stock Exchange continued its technology advance with the introduction of buy and sell orders via mobile phones. Last week, Standard Investment Bank introduced a Short Message Service (SMS) for its clients to place orders.
...
James Wangunyu, Executive Chairman of the bank, said the EasyHisa mobile product offers convenient services and comes in response to the call from the Capital Markets Authority to embrace technology.

The Central Depository and Settlement Corporation, which offers custody services, also has an SMS update for investors interested in tracking their shares and following their performance. Several market stakeholders offer online services for placing and executing sale and buy orders from clients, but many retail investors apparently do not have easy Internet access.

Standard Investment Bank assures clients that the SMS service is secure and they provide confirmation within the hour. Trading at the NSE has grown over time and moved from open outcry to a successful automated trading system in 2006, according to a report on afrigrow.com.

Read it @ Africa News

July 08, 2009

The Weather Channel Upgrades Their Mobile Website

As MediaBistro's MobileContentToday laments, many companies have turned their attention away from their mobile websites in favor of iPhone apps, thereby limiting access to innovative new features. The Weather Channel is bucking that trend:

It looks like The Weather Channel is going to be the first to take another look at their mobile strategy. And, I think it is a good one. The new site is designed for optimal viewing on the iPhone (iPod touch), Android and Palm Pre. This means that the developers do not have to split their resources writing code for three very different mobile platforms. I hope more news and weather provideers adopt this back-to-the-web strategy.


Read more @ MobileContentToday.

July 06, 2009

Innovative App From Taco Bell Turns Mobile Marketers' Heads

Taco Bell has been telling us to think outside the bun for years. It now seems that they have applied that same thinking to their mobile marketing strategy:

Taco Bell launched the “Why Pay More Shaker” iPhone application, which calculates the various 79, 89 and 99 cent items on the restaurant’s value menu. The application was created by the Hyperfactory.
...
Customers with a limited amount of money in hand can enter the amount they have and the app will show them what combinations of menu items they can afford to buy.


Taco Bell's marketing team did their research before they launched the app:

“iPhones are considered to be the latest and the greatest,” said Dave Everett, vice president and partner at KaOoga, Newton, MA. “They are made for people on the go and this fits in perfectly for fast food chains.”
...
“The demographics also match up well as the iPhone users’ age group skews towards a younger
crowd,” he said.


And there's even more to this soon-to-be-very-successful campaign: "The app also has a store locator link that helps find the nearest Taco Bell."

Great campaign all around!

Read more @ Mobile Marketer.