Innovative App From Taco Bell Turns Mobile Marketers' Heads
Taco Bell has been telling us to think outside the bun for years. It now seems that they have applied that same thinking to their mobile marketing strategy:
Taco Bell launched the “Why Pay More Shaker” iPhone application, which
calculates the various 79, 89 and 99 cent items on the restaurant’s
value menu. The application was created by the Hyperfactory.
...
Customers with a limited amount of money in hand can enter the amount they have and the app will show them what combinations of menu items they can afford to buy.
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Customers with a limited amount of money in hand can enter the amount they have and the app will show them what combinations of menu items they can afford to buy.
Taco Bell's marketing team did their research before they launched the app:
“iPhones are considered to be the latest and the greatest,” said Dave
Everett, vice president and partner at KaOoga, Newton, MA. “They are
made for people on the go and this fits in perfectly for fast food
chains.”
...
“The demographics also match up well as the iPhone users’ age group skews towards a younger
crowd,” he said.
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“The demographics also match up well as the iPhone users’ age group skews towards a younger
crowd,” he said.
And there's even more to this soon-to-be-very-successful campaign: "The app also has a store locator link that helps find the nearest Taco Bell."
Great campaign all around!
Read more @ Mobile Marketer.
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