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July 08, 2009

The Weather Channel Upgrades Their Mobile Website

As MediaBistro's MobileContentToday laments, many companies have turned their attention away from their mobile websites in favor of iPhone apps, thereby limiting access to innovative new features. The Weather Channel is bucking that trend:

It looks like The Weather Channel is going to be the first to take another look at their mobile strategy. And, I think it is a good one. The new site is designed for optimal viewing on the iPhone (iPod touch), Android and Palm Pre. This means that the developers do not have to split their resources writing code for three very different mobile platforms. I hope more news and weather provideers adopt this back-to-the-web strategy.


Read more @ MobileContentToday.

Posted at 11:21:46 AM in Mobile Web

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