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4 posts from August 2009

August 31, 2009

Study says mobile marketing industry to reach $50B by 2014

Another mobile marketing forecast that sounds good to us!

Brands that get into mobile in the next year will become a catalyst for mass-consumer adoption of mobile marketing and commerce, according to a study by Mind Commerce.

The study shows that the world market for mobile marketing and advertising is projected to reach $50 billion by 2014, up from $29 billion currently, representing an annual growth rate of 12 percent. With the rapid maturation of this market, brand managers will have quite a bit to celebrate as this gold-mine marketing channel fully emerges.


Read more @ Mobile Marketer

Posted at 11:27 AM in Mobile Forecasts | Permalink | Comments (0) | TrackBack (0)

August 18, 2009

Waldbaums, A&P, Food Emporium launch mobile coupons

Mobile Couponing has been growing by leaps and bounds this year. And now it is invading the place where more people use coupons than anywhere else--the supermarket.

Waldbaums, A&P and Super Fresh have leveraged their Red Tag program to include this new digital coupon service. The Food Emporium is using their Fresh Savings program.

In store there are postings at the door, over the sound system, posters at checkout counters and the receipt will give the total Red Tag Online or Fresh Club Online savings. The in store circular will show consumers how to use the program and gives the total of how much they could save with online coupons.

Consumers can go online or to m.zavers.com on their mobile and download the coupons to their specific supermarket loyalty cards. The information about the coupons are stored on the card, so the discounts are taken when swiped at purchase.


Read more @ Mobile Marketer.

Posted at 11:36 AM in Retail | Permalink | Comments (0) | TrackBack (0)

August 07, 2009

‘Touch KO’ Looks Like A Knock Out iPhone App

intoMobile checked out an awesome looking iPhone boxing app:

Launched late in July, Touch KO is the first realistic boxing sim I’ve noticed in the App Store to date (for a different take, check out Smack Boxing Lite). In the game, you start out as a rooking ready to take on all-comers from around the globe. Controls are easy and intuitive, and let you duck, bob and weave your way around opponents’ punches, while accurately throwing jabs, hooks and uppercuts of your own. There’s a ‘Quick Play’ game for those that want to get right down to business and throw a few punches… But for those that want a longer experience, the ‘Career Game’ tracks your progress, allows you to progress through training routines, create and edit your own character… and much more.


Head over to iLounge for some pretty incredible screenshots.

Posted at 10:57 AM in Games | Permalink | Comments (0) | TrackBack (0)

August 05, 2009

Pepsi integrated marketing effort adds mobile to extend awareness

Pepsi recognizes that mobile marketing is the perfect channel to communicate with their target demographic:

PepsiCo Inc. has teamed up with MTV and the "Rock Band" game for the “Drink Up, Rock Out” promotion. Guess which channel is being used.

As part of the promotion, Pepsi has an iPhone application in the App Store that lets users transform pictures of themselves or friends into their favorite rock stars. Zumobi created the application.

“Pepsi’s strategy was to extend the awareness of – and participation with – their 'Drink Up, Rock Out' national summer promotion onto iPhone and iPod touch platforms in an innovative, fresh way,” said Cindy Spodek Dickey, vice president of marketing at Zumobi, Seattle. “IPhone and iPod touch users represent a terrific combination of both Pepsi’s target audience as well as Rock Band fans.


Read more @ Mobile Marketer

Posted at 10:57 AM in Marketing | Permalink | Comments (0) | TrackBack (0)