Pepsi recognizes that mobile marketing is the perfect channel to communicate with their target demographic:
PepsiCo Inc. has teamed up with MTV and the "Rock Band" game for the “Drink Up, Rock Out” promotion. Guess which channel is being used.
As part of the promotion, Pepsi has an iPhone application in the App Store that lets users transform pictures of themselves or friends into their favorite rock stars. Zumobi created the application.
“Pepsi’s strategy was to extend the awareness of – and participation with – their 'Drink Up, Rock Out' national summer promotion onto iPhone and iPod touch platforms in an innovative, fresh way,” said Cindy Spodek Dickey, vice president of marketing at Zumobi, Seattle. “IPhone and iPod touch users represent a terrific combination of both Pepsi’s target audience as well as Rock Band fans.
As part of the promotion, Pepsi has an iPhone application in the App Store that lets users transform pictures of themselves or friends into their favorite rock stars. Zumobi created the application.
“Pepsi’s strategy was to extend the awareness of – and participation with – their 'Drink Up, Rock Out' national summer promotion onto iPhone and iPod touch platforms in an innovative, fresh way,” said Cindy Spodek Dickey, vice president of marketing at Zumobi, Seattle. “IPhone and iPod touch users represent a terrific combination of both Pepsi’s target audience as well as Rock Band fans.
Read more @ Mobile Marketer
Comments