Study says mobile marketing industry to reach $50B by 2014

Another mobile marketing forecast that sounds good to us!

Brands that get into mobile in the next year will become a catalyst for mass-consumer adoption of mobile marketing and commerce, according to a study by Mind Commerce.

The study shows that the world market for mobile marketing and advertising is projected to reach $50 billion by 2014, up from $29 billion currently, representing an annual growth rate of 12 percent. With the rapid maturation of this market, brand managers will have quite a bit to celebrate as this gold-mine marketing channel fully emerges.


Read more @ Mobile Marketer

Posted at August 31 2009 11:27:56 AM in Mobile Forecasts

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