Mobile Couponing has been growing by leaps and bounds this year. And now it is invading the place where more people use coupons than anywhere else--the supermarket.
Waldbaums, A&P and Super Fresh have leveraged their Red Tag program to include this new digital coupon service. The Food Emporium is using their Fresh Savings program.
In store there are postings at the door, over the sound system, posters at checkout counters and the receipt will give the total Red Tag Online or Fresh Club Online savings. The in store circular will show consumers how to use the program and gives the total of how much they could save with online coupons.
Consumers can go online or to m.zavers.com on their mobile and download the coupons to their specific supermarket loyalty cards. The information about the coupons are stored on the card, so the discounts are taken when swiped at purchase.
In store there are postings at the door, over the sound system, posters at checkout counters and the receipt will give the total Red Tag Online or Fresh Club Online savings. The in store circular will show consumers how to use the program and gives the total of how much they could save with online coupons.
Consumers can go online or to m.zavers.com on their mobile and download the coupons to their specific supermarket loyalty cards. The information about the coupons are stored on the card, so the discounts are taken when swiped at purchase.
Read more @ Mobile Marketer.
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